WhitePapers

You are welcome to read, download and share any or all of our online whitepapers.

Marketing in a Digital World

View Document

10 Words Customers Want To Hear

What’s in it for Them?

View Document

Secrets of the Brain

Cognitive biases are built into everyone.

View Document

Managing PR Disruption

The only thing that’s permanent is change.

View Document

Gender and The Brain

Men and women do not solve problems the same way.

View Document

Three Key Drivers of Marketing’s Rise

The evolution of the Internet and mobile.

View Document

10 Website Trends To Abandon

Responsive design recognizes the importance of mobile.

View Document

Personal Branding Techniques

Ask yourself “why” you do what you do.

View Document

The First Rule of Branding

Quit talking to yourself.

View Document

Curated Content Techniques

Add value to your content.

View Document

The Evolution of the PC

Moore’s Law is alive and well

View Document

Leverage Video in Your Marketing Strategy

Let the power of video do the work for you.

View Document

Naming – A High-Stakes Game

Naming requires research.

View Document

So What is Google Hummingbird?

So What is Google Hummingbird?

View Document

10 Reasons Video Will Dominate 2014

Phillips works with any size budget.

View Document

When It Comes To Writing Content for the Web, Think F-Pattern

People don’t read websites, they scan them.

View Document

10 Ways Marketers Are Using the Second Screen

Today the spike in connected screens and services that link with the big screen is creating new possibilities for TV broadcasters and marketers alike.

View Document

When Do Emails Arrive in Your Inbox?

Weekends are still the best time to send emails.

View Document

Video and the Rise of Content Marketing

Video has become a crucial element in content marketing. Without it you’re behind the curve.

View Document

Nonprofit Storytelling for Fund-raising

Donors don’t want to hear about services. They want to know about their impact.

View Document

3 Challenges to Connecting with the Hispanic Community

The fastest growing demographic group in the U.S. primarily connects using mobile phones.

View Document

5 Quick Tips for Better Video Storytelling

A video can tell customers more about your business than any words can represent.

View Document

Email Marketing Tips for the Holidays

Get social and local when email marketing for the holidays

View Document

Measuring and Reporting Paid Owned Earned Media

Each of these medias are related, since they don’t work in silos.

View Document

10 Essentials of Content Marketing

Content Strategy – Brand awareness, lead generation, customer retention, thought Leadership, engagement, customer acquisition, website traffic

View Document

What Good Stories Have in Common

No matter what the genre, there are common elements to every great story. So what are they?

View Document

The Power of Video Storytelling

Authentic stories describe a place for customers to understand, use, play with, and fundamentally experience your offerings in a place and time that you are what you say you are.

View Document

The 4 Tactics of Content Marketing

Customer engagement is the foundation of a marketing strategy. Content is the currency we trade to acquire new leads or deepen relationships with existing customers.

View Document

Advice for Improving Digital Experiences

So many of the world’s daily activities rely on technology, when it comes to designing digital experiences, we see no boundaries among platforms.

View Document

5 Keys to a Successful Mobile Site

Smartphones and tablets now generate 8.2 percent of U.S. web traffic according to analytics firm NetApplications, and that means it’s important to have an effective mobile website in order to stay competitive. View Document

Start A Project
Launch A Campaign

No project is too small or too large.

Authenticity MarketingTM breaks down the silos and improves collaboration within your organization. Integrated marketing communications (IMC) empowers you to be consistent and focused.

Request a Free Marketing Assessment

Have us call you.

We’re the only creative services company you’ll ever need.

Phillips provides a fully-managed campaign solution based on all the components of single-source approach including strategy, project planning, pre-production, production, post-production, and media buying services.

Request a Free Marketing Assessment

Have us call you.