Monthly Archives: April 2016

A Story is a Journey

“Research shows our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories. “A story is a journey that moves the listener, and when the listener goes on that journey they feel different and the result is persuasion and sometimes action.” Jennifer Aaker, a marketing professor at Stanford’s Graduate School of Business That action is exactly what marketers work so hard to achieve. If you struggle to write

Read More

Posted in Blog | Comments Off on A Story is a Journey