Monthly Archives: January 2016

Taglines vs. Slogans

Can you hear that Motel 6 radio commercial – Tom Bodett saying at the end, “And we’ll leave the light on for you.”? Come to find out this tagline was ad-libbed by Bodett. He just threw it in at the end. Consumers loved it. It was cute and flippant and had nothing to do with branding Motel 6. Taglines call attention to the fact that the commercial is over. Slogans are different because they speak to a company’s strategy. Laura

Read More

Posted in Blog | Comments Off on Taglines vs. Slogans