Monthly Archives: September 2015

Transmedia Storytelling

Technology and free markets have allowed unprecedented levels of customization, personalization and responsiveness such that “one size fits all” is no longer expected or acceptable. So, now what? Transmedia Storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, TV, the Internet, mobile and social media. In a blog post from Dr. Pamela Rutledge ( she explains each media piece

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Texas Country Reporter Welcomes Co-Host

“You must have the best job in the world!” Words often spoken to my husband, Bob, after more than four decades of traveling the back roads of Texas. Spending all of my professional life in media of some type, I would have to agree. Television has been a part of my life ever since I was a teen and a local merchant asked me to appear in his TV commercials. Commercials soon turned to long format videos and even a

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