WhitePapers

You are welcome to read, download and share any or all of our online whitepapers.

Marketing in a Digital World

Marketing in a Digital World

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PMS - 2014 - whitepaper - 10 Words Customer Want to Hear

10 Words Customers Want To Hear

What’s in it for Them?

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PMS - 2015 - whitepaper - Secrets of the Brain

Secrets of the Brain

Cognitive biases are built into everyone.

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PMS - 2015 - whitepaper - Managing PR Disruption

Managing PR Disruption

The only thing that’s permanent is change.

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PMS - 2015 - whitepaper - Gender and The Brain

Gender and The Brain

Men and women do not solve problems the same way.

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PMS - 2015 - whitepaper - Three Key Drivers of Marketing's Rise

Three Key Drivers of Marketing’s Rise

The evolution of the Internet and mobile.

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PMS - 2015 - whitepaper - Website Trends to Abandon

10 Website Trends To Abandon

Responsive design recognizes the importance of mobile.

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PMS - Personal branding tips

Personal Branding Techniques

Ask yourself “why” you do what you do.

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PMS - 2015 - whitepaper - Safety Words

The First Rule of Branding

Quit talking to yourself.

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PMS-2014-whitepaper-curated-content-techniques

Curated Content Techniques

Add value to your content.

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PMS-2014-whitepaper-Evolutuion-of-the-PC

The Evolution of the PC

Moore’s Law is alive and well

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PMS - 2014 - whitepaper - Leverage Video in Your Marketing Strategy

Leverage Video in Your Marketing Strategy

Let the power of video do the work for you.

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PMS - 2014 - whitepaper - Naming Brands

Naming – A High-Stakes Game

Naming requires research.

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PMS - 2014 - whitepaper - Google Hummingbird

So What is Google Hummingbird?

So What is Google Hummingbird?

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PMS - 2013 - whitepaper - 10 Reasons Video Will Dominate 2014

10 Reasons Video Will Dominate 2014

Phillips works with any size budget.

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PMS - 2013 - whitepaper - F-Pattern Writing

When It Comes To Writing Content for the Web, Think F-Pattern

People don’t read websites, they scan them.

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PMS - infograohic - 10 Ways Marketers Are Using the Second Screen

10 Ways Marketers Are Using the Second Screen

Today the spike in connected screens and services that link with the big screen is creating new possibilities for TV broadcasters and marketers alike.

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PMS - infographic - When Do Emails Arrive in Your Inbox?

When Do Emails Arrive in Your Inbox?

Weekends are still the best time to send emails.

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PMS - 2013 - whitepaper -Video and the Rise of Content Marketing

Video and the Rise of Content Marketing

Video has become a crucial element in content marketing. Without it you’re behind the curve.

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PMS - 2013 - whitepaper - Nonprofit Stoytelling

Nonprofit Storytelling for Fund-raising

Donors don’t want to hear about services. They want to know about their impact.

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PMS - 2013 - whitepaper - 3 Challenges to Connecting with Hispanic Community

3 Challenges to Connecting with the Hispanic Community

The fastest growing demographic group in the U.S. primarily connects using mobile phones.

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PMS - 2013 - whitepaper - 5 Quick Tips for Video Storytelling

5 Quick Tips for Better Video Storytelling

A video can tell customers more about your business than any words can represent.

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PMS - 2013 - whitepaper - Email Marketing Tips for the Holidays

Email Marketing Tips for the Holidays

Get social and local when email marketing for the holidays

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PMS - 2013 - whitepaper - Measuring and Reporting Paid Owned Earned Media

Measuring and Reporting Paid Owned Earned Media

Each of these medias are related, since they don’t work in silos.

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PMS - 2013 - whitepaper - 10 essentials of content marketing

10 Essentials of Content Marketing

Content Strategy – Brand awareness, lead generation, customer retention, thought Leadership, engagement, customer acquisition, website traffic

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PMS - 2013 - whitepaper - What Good Stories Have in Common

What Good Stories Have in Common

No matter what the genre, there are common elements to every great story. So what are they?

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PMS - 2013 - whitepaper - The Power of Video Storytelling

The Power of Video Storytelling

Authentic stories describe a place for customers to understand, use, play with, and fundamentally experience your offerings in a place and time that you are what you say you are.

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PMS - 2013 - whitepaper - Growing Video Trends and Tips

The 4 Tactics of Content Marketing

Customer engagement is the foundation of a marketing strategy. Content is the currency we trade to acquire new leads or deepen relationships with existing customers.

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PMS - 2013 - whitepaper - Advice for Improving Digital Experiences

Advice for Improving Digital Experiences

So many of the world’s daily activities rely on technology, when it comes to designing digital experiences, we see no boundaries among platforms.

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PMS - 2013 - whitepaper - 5 Keys to a Successful Mobile Site

5 Keys to a Successful Mobile Site

Smartphones and tablets now generate 8.2 percent of U.S. web traffic according to analytics firm NetApplications, and that means it’s important to have an effective mobile website in order to stay competitive. View Document

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