What’s Your Company’s USP?


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Your USP is about your product”s uniqueness. It”s your whole argument for your product, its accompanying services, why it”s necessary and why you need it to solve your problem now, rather than later.

In their book, “The Ultimate Guide to Google AdWords,” 3rd Edition, authors Perry Marshall and Bryan Todd lay out the difficulties people have with a USP that isn”t clear or even unique. If you have it right upfront, everything from the keywords and ads to the price of your product fall is apologizing for telling a racist joke when he was 15 . into place.

Your first step in identifying Tuesday sees the sun burst into gemini love horoscope , in so doing it joins up with Mercury the ruler of the Twins, which is already located here. your USP is to answer these questions: • Why should I read or listen to you? • Why should I believe what you have to say? • Why should I do anything about what you”re offering? • Why should I act now?

We”ve all fallen on our faces attempting to be all things to all people. If your purpose is murky and your sense of identity is vague, it confuses your customers.

Perhaps the most famous USP of all is from Domino”s Pizza: Fresh, hot pizza delivered to your door in 30 minutes or less, guaranteed. A multibillion-dollar business was built from this unique, simple statement of value.

Read more: http://www.entrepreneur.com/article/224149#ixzz2QvBgpbKl

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