Trends Over The Next Ten 10 Years


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Future trends are always interesting both looking back to see if things occurred or looking forward to what might be. This time I’m looking ahead at the next 10 years. Read on and see if we agree.


The FCC will yank TV licenses. Nearly all video viewing will be recorded. TV Will survive on original local content.


The publications will lose circular and legal ads; we’ll be down to a dozen dailies.


Car dashboard options diminish radio listening and smart phones become radios.

Content Media Companies

Universal real-time translation of content media companies must understand the culture.

Local Advertising

Local advertising as we know it disappears and re-emerges in the form of promotion.

Social Media

Social media creates collective bargaining units for local products and services. Control shifts from who “owns” the audience to who “influences” it.

As always I welcome your thoughts at

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