How To Save Money On Your Next Video

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You get what you pay for. You hear that phrase a lot. But, when it comes down to quality and value it’s never been so true. Today’s digital world now demands video. Put that together with the fact that everything starts with what you see and you quickly realize that video is king.

But there are ways to be more efficient and that can save you production dollars on your next project.

Know your content before you shoot.

Everyone involved should know the purpose and the outcome of the video before you begin production.

Keep the video as short as possible.

Shorter is less expensive.

Use your employees as actors.

With the undeniable need for authenticity this becomes easy to understand. No talent fees, please.

Plan efficiently into your schedule.

This is often called gang-production. It’s doing more than one video at a time.

Bid your project out.

Get two or three production companies give you an estimate based on your video production brief.

And most importantly, never go down the road of “I’ll know it when I see it.”

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