The Future is Here
by Michael Grant
What the Internet, mobile technology, and social networking tools have provided companies is the power to provide a level of utility to their consumers that they could never provide before. This evolution from audience to individual is here. And it continues at an accelerated rate. The future is today.
One thing has not changed – the art and science of storytelling. The art of storytelling is communication – a beginning, middle and an end. The science of storytelling is an understanding of logic and emotions – how the story is perceived. Add video and another of your senses is triggered.
Great brands are positioned to solve problems. Solving problems creates value. Double down on this value with a marketing philosophy that speaks to individuals by answering the question, “What’s in it for Me?”