Author Archives: Mike Snyder

Boys and Their Toys

We’re in love. With a machine. She flew into our lives like a whirlwind, and nothing will ever look the same. Six rotating blades, short-range video broadcast, gyro-stabilized camera mount – she’s perfect. She’s also a remote-controlled camera drone. Thanks to cameras getting smaller and smaller, and electronics getting better and better, now these drones are now ready for prime time. We incorporated one into a recent commercial shoot for one of our sponsors, Mueller, Inc. It was tons of

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How Much Does a Video Cost?

It is one of the most asked questions we get from potential clients – “How much does a video cost?” Truth is, there is no way to accurately answer that question without taking a lot of things into consideration. Think of it this way – what does a house cost? Well it depends. How big is the house? Is it brick or wood? Does it have a pool? Marble floors or linoleum? You get the idea. Producing video is really

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Phillips Gets Responsive – Are You?

Have you ever gone back and looked at some of the hilariously terrible web designs from 15 years ago? (If not – have fun!) Early websites are like the bell-bottoms of net fashion. Instantly recognizable. Instantly dated. Instantly makes you say, “Who ever though that looked good?” Well, clearly people did, and some people probably still do. Styles and trends all have their day, and some of it simply comes down to personal taste. But there is a technical movement,

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An Exciting Time For TV Junkies

Think about this – for pretty much the entire history of mass media there has been a strong correlation between the technology and the content offered on that technology. ‘Movies’ are long-form, pre-produced stories you watch in a movie theatre. A play in a film canister, basically. Then there’s TV – some things live, some pre-taped, but what defines a TV show is primarily that it’s on TV. We let the delivery medium actually define the content in our minds.

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When the Chips Are Down

I first felt it in a hotel breakfast lobby last week – an internal, heavy sigh of exasperation. “Not that story again,” I said to myself while CNN played in the background. What was this latest media feeding frenzy? An out-of-control celebrity? Gridlock in Congress? A drought/flood/tornadicane superstorm to destroy us all? Tacos. Tacos made out of chips. More specifically, the launch of the second flavor of Taco Bell’s Doritos Locos Tacos. These are the taco shells flavored just like

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