Monthly Archives: July 2016

Our Brains Crave Storytelling in Marketing

What grabs your attention more: a list full of ingredients like Coca-Cola, phosphoric acid and glycerin or a story about one company’s vision to make people happy by putting a Coca-Cola product within arm’s reach of every person on Earth? This makes sense, especially considering recent findings of a Nielsen study that show consumers want a more personal connection in the way they gather information. Numerous studies over the years have proven that our brains are far more engaged by

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