Monthly Archives: March 2016

People Who Tell Stories Are More Successful

“Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story,“ by Peter Guber, asserts that everyone today, whether they know it or not, is in the emotional transportation business, and compelling stories are the best way for you to move your business forward. Here are ten basic principles for telling the right story, at the right time and telling it right: 1. Select the right story for the right audience. What does the audience want or need?

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