Monthly Archives: November 2015

Great Brands Tell Great Stories

Brand storytelling is not about your company. It’s about your customers and the value they receive when engaging with your product or service. What does that mean? Stop selling products and uncover problems that your brand can solve for your customers. This problem solving process becomes the heart of your brand’s story. Think of your company as a supporting character. More often than not, marketers let loose of this concept. They’re stressed about communicating the perfect message and confused about

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