Monthly Archives: January 2015

The First Rule of Branding

The customer-centric environment has altered the way you should approach branding your business or organization. It’s no longer what your brand says about itself, rather it’s about what your customer is searching for – a solution to their problem. When they’re reading, most people are trying to solve a problem. So you want to make them feel safe. They need to trust both you and your product or service. They need to have confidence you’ll deliver. They need to believe

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