Monthly Archives: September 2014

The First Step in Experience Branding™

This is a simple question. Right? It’s your logo, of course. Well, no it’s not. Step one in the process is asking why are you branding in the first place? Not who, what, where or when — but why? The answer lies in the beliefs and values of your company, business or organization. So ask yourself what is the “why” of your company? Are you reaching out to customers because you want to close a sale to drive profits to

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