Monthly Archives: February 2014

Esurance and The Million Dollar Tweet

It’s often been debated whether the $4 million spent to advertise during the Super Bowl is actually worth the money. Not only is it a pretty penny for most companies to shell out, but you’re also hedging your bets on the game being riveting enough to keep fans in their seats; not just for the entirety of the game, but also through the commercials. And if the game even teeters into lackluster (I’m looking at you, Broncos), you may start

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