Monthly Archives: May 2013

Direct Messaging Differentiation is No Longer Enough

We have Gordon E. Moore, Intel co-founder to thank.  He’s the Moore of Moore’s Law – the observation that over the history of computing hardware doubles approximately every two years. Direct messaging differentiation is no longer enough. Technology – that’s why the goal of any brand strategy must also include consumer’s experiences if it’s to be complete.  At Phillips we call it Experience Branding™. Brand strategists are increasingly thinking beyond product to the full extent of the brand experience, which

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