Monthly Archives: May 2013

Direct Messaging Differentiation is No Longer Enough

We have Gordon E. Moore, Intel co-founder to thank. Moore’s Law“ the observation that over the history of computing hardware doubles approximately every two years. Direct messaging differentiation is no longer enough. Technology “ that’s why the goal of any brand strategy must also include consumer’s experiences if it’s to be complete.В  At Phillips we call it Experience Branding. Brand strategists are increasingly thinking beyond product to the full extent of the brand experience, which is consistently reinforced organization-wide in

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